ADF: Asia Design Forum
Sponsors & Supporters

Past Event: December 14, 2010

Design Roulette: A Sequential Dialogue

Singapore Institute of Architects, Auditorium
79 Neil Road Singapore 088904

Click here for event information and videos


Meinhardt is an international engineering, planning and management consultancy. Headquartered in Singapore, Meinhardt currently employs over 3,000 staff located in 33 permanent offices spread throughout Australia, Asia, the Middle East, North Africa, UK and USA. Since 1955, the Meinhardt Group has led the way in delivering dynamic, creative, cost effective solutions. Meinhardt’s experience covers total project consultancy through master planning, detailed design, project management and construction phase services. To date, Meinhardt Group has established an impressive track record of completing some of the tallest and largest buildings and most complex and demanding infrastructure projects that spread across the globe. Visit us today at

Luxx Newhouse Group is a leading specialist in the design, supply, and fabrication of solidsurface furniture, wall claddings, countertops, and other custommade products. It also supplies high-end custom-made kitchens, wardrobes, sofas, beds, and other life-style products. Luxx Newhouse works closely with distinguished global business partners, like LG Hausys Limited for the supply of LG Hi-Macs materials from Korea, Snaidero Rino S.p.A. for the supply of Snaidero Kitchen from Italy, Ministry of Design in Singapore, and other local and overseas designers in the creation, supply, and distribution of designoriented interior products and installations.

Luxx Newhouse Group was founded in Singapore 15 years ago and has since expanded its network of marketing offices, production, and warehousing facilities and operation bases to Malaysia, Indonesia, China (Beijing, Shenyang, Wuhan, Shanghai, Chong Qing and Guangzhou) and Hong Kong SAR. The group currently employs more than 300 staff/workers in the regions.

Artwright started in 1965 as a modest producer of drawing boards and T-squares for engineers and architects. The Artwright name is an acronym for being in the ‘art’ business and doing the ‘right’ thing. It has became notable for its innovations and quality.

In 1985, using the same knowhow of height and angle adjustability, the company introduced ergonomically suitable worktops for computers known as System TX. As the computer became a standard part of the office environment, Artwright’s passionate obsession to create the perfect balance of flexibility and commercial reality became a natural progression for the perfectionist culture that prevails.


The Singapore Institute of Architects The Singapore Institute of Architects is a professional organization established in 1961 with the objective to promote the architectural profession and the built environment in Singapore. The Institute is the sole representative for the architectural profession in Singapore. Its vision is to develop Singapore as an architecture capital and its mission is to champion for excellence in architecture and the built environment.

AA Asia Established in 1988, AA Asia began as an informal group of architects and designers meeting occasionally in different parts of Asia to discuss critical issues affecting the design community. It became a formally established society in 1993 with its base in Singapore. The group has since held numerous workshops in different countries as well as conferences and seminars. Members presently include architecture graduates as well as graduates from allied professions. Its aims include forging closer ties and promoting research and debates on architecture and urbanism in the Asia region.

The mission of the DesignSingapore Council is to develop Singapore into a global city for design where design innovation drives economic growth and enhances the quality of life. DesignSingapore promotes and develops the design industries as a creative cluster, encourages the adoption of design by enterprises and nurtures a climate of co-creation and innovation through design. The DesignSingapore Council is the national agency for design and is a part of the Ministry of Information, Communications and the Arts.

Established in 1891, Architectural Record is the pre-eminent architectural journal in the world with its print edition reaching readers in 159 countries and its website attracting more than 200,000 unique visitors each month. Owned by the McGraw-Hill Companies, the magazine has won numerous honors including the National Magazine Award for general excellence in 2003. Since 2005, it has published a Chinese-language edition, which comes out four times a year.

ANI-IMC International Marketing Communications Ltd is an integrated public relations, marketing communications, and live-events company based in Hong Kong with a liaison office in Shanghai. Its founding director Annette (Ani) Albutt has more than 20 years experience in the field and employs a talented group of industry professionals who focus on architecture, interior design, structural design engineering, hospitality, product design, and luxury brands.

Singapore Airlines has evolved into one of the most respected travel brands around the world. It has one of the world’s youngest fleet in the air and a network spanning five continents. Customers, investors, partners, and staff — everyone expects excellence of the airline. And so, in its lounges, conferences, working relationships, and in the smallest details of flight, it rises to each occasion and delivers the Singapore Airlines experience.

Dragages Singapore Pte Ltd is part of the French corporation Bouygues Construction, one of the foremost construction groups in the world. Dragages has been active in Asia for more than a century and employs around 3,000 staff in the region. It was established in Singapore in the early nineties when it built the Ritz Carlton Hotel and the Pontiac Marina complex. In recent years Dragages delivered some of the most prestigious commercial and residential developments in Singapore, including the Fullerton Hotel, The Ladyhill and The Sail @ Marina Bay. Dragages is also leading the consortium currently developing the new Singapore Sports Hub PPP.

Bouygues and Dragages have a strong foothold in the region, including Hong Kong, Bangkok and Ho Chi Minh City, where the company has been cooperating consistently with creative architects and designers in the implementation of new technologies and innovative solutions to meet the needs of the Asian environment.